Claude
Robert Dilts
NLP coaching50+ years of coaching“An innovative way to bring NLP coaching to a wider audience while keeping the quality of interaction.”Meet Robert
For the human behind the coaching
Your way of helping people.Beyond the session.
Create an AI companion that helps clients practise your coaching exercises in a chat between sessions.
Your expertise leads. You stay the coach.
A real coach. A distinct approach.Maxime BuiLeadership & organisationsCoach · Magif co-founder
One coach’s approach, shared further
Human coaching for a director.
AI-supported practice for the team.
You’ve spent years learning how to help.
Let more people put that experience into practice.See a client chat
Help clients between sessions.
They chat with an AI companion that uses your coaching exercises.
Your AI companion
Uses your coaching method
Start free
Your method. You stay the coach.
Why this helps
Goal: delegate, not take over.
A difficult conversation is coming up. The companion uses the client’s goal of delegating and a coach-provided exercise: describe what happened, its impact and a request for change. The client chooses what to ask for and brings the experience back to their coach.
Examples are not named coaches’ approved exercises.
Real people. Distinct expertise.
There’s a person
behind every approach.
Not a generic coach. Your experience, your perspective, your way of helping.
Elaine Leen
Coach supervision20 years of experience“The onboarding was incredible. Olivier personally helped me set everything up in one call.”Meet Elaine
Maxime Bui
Leadership & organisationsCoach · Magif co-founderHuman coaching for a director. AI-supported practice for the team.
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BUILT FOR YOUR COACHING PRACTICE
Help clients progress.
Grow your coaching practice.
Support clients between sessions.
Clients chat with your AI companion to practise what you teach.
Your AI companion
Uses your coaching method
Your client
I asked Sam. He got defensive.
AI companion
You wanted to stay curious. What did Sam say he needed?
Your feedback exercise
Your client
A clearer deadline. I’ll agree one with him.
Earn beyond your 1:1 hours.
Sell subscriptions to your AI companion, or include it in your coaching package.
Example monthly subscription
Turn workbooks into guided exercises.
Your AI walks clients through your exercises, step by step.
Example coaching program
See where clients need help.
Your AI assistant finds patterns in the client chats shared with you.
Example conversation analysis
Let new clients try your coaching.
Share your AI companion on your website, by link or on Telegram.
Example website
Turn coaching ideas into posts.
Your AI assistant drafts from your materials. You review and publish.
Example LinkedIn post
CLIENT CHATS & EARNINGS
Learn from your clients.
Grow your practice.
Ask MAX, your AI assistant, to analyse shared client chats before your next session.
Understand what
your clients need.
Find recurring questions in shared client chats, then decide what to explore next.
MAX · Conversation analysisExample
You ask MAX
“What are my clients struggling with?”
Recurring pattern
Giving feedback
feels risky.
Clients worry about damaging the relationship.
From conversations clients share with you
From data to insight
A NEXT STEP TO CONSIDER
Practise one feedback conversation in your next session.
Example data
Conversation analysis in MAX, inside Magif. Privacy settings control content access. Fully private conversations contribute counts, not content.
Open full dashboard demo
Monitor
Product preview · Sample data
All agents (3) Last 30 days
Net earnings
€1,248
After commission & AI budget
Active users
86
58 registered · 28 anonymous
Messages
1,474
Across 142 conversations
Explore your business
Net earnings over time
What this helps you do
Know what your expertise earns.
Track net earnings, then review active subscriptions and available payouts in Earnings.
Top agents
Engaged users · Last 30 days
- 1Leadership Coach48 engaged users
- 2Confidence Coach31 engaged users
- 3Career Companion18 engaged users
Find the agents people use most.
Top users
Messages · Last 30 days
- 1Client 0180 messages
- 2Client 0258 messages
- 3Visitor 0356 messages
See who is engaging with your expertise.
Top topics
Users · Last 30 days
- 1Giving useful feedback28 users
- 2Leading through change19 users
- 3Building confidence14 users
Find ideas for your next offer or post.
142 conversations 8.4M AI tokens · Follow usage and who pays for it
See the numbers. Ask MAX what stands out and what to look at next.
Start freeIllustrative figures. Topic and conversation insights respect your agents’ privacy settings.
See a coaching insight
MAX · From conversation to insight
Illustrative example · Standard privacy modeYour client, between sessions
“I want to give my team feedback without making it personal. I keep putting the conversation off.”
What is this client struggling with?
A more focused next session
The difficult conversation they keep postponing.
They fear damaging the relationship. Starting the conversation is the sticking point.
Your next move
Explore that fear, then practise a clear opening together.
Available inside Magif for conversations you can access. Fully private conversations show aggregate activity only. You control the privacy settings.
See client progress
Illustrative dashboard · Sample figures · Insights depend on your agent’s privacy settings
GROW stage distribution
Goal72%
Clients clarifying what they want
Reality58%
Exploring where they are now
Options41%
Generating paths forward
Will34%
Committing to next actions
Recurring coaching themes
Motivation & consistency68%
Goal clarity54%
Action follow-through47%
Which clients are stuck at Reality and need a session?Ask
Who completed their Will commitment this week?
What method steps are clients skipping most?
Clients active this week
Engagement between sessions, not just at booking time.
Method adherence
Following your GROW sequence
81%
Using your signature exercises
67%
Completing between-session actions
52%
Session readiness
Ready for deeper work38%
Needs check-in44%
On track independently18%
Client sentiment
Breakthrough momentum64%
Stuck or frustrated36%
Breakthroughs: reframing, goal clarity, committed actions
Stuck on: motivation dips, unclear next steps
Recent breakthroughs
Client reframed a limiting belief using your weighting method
3 clients moved from Reality to Options this week
Weekly check-in ritual adopted by 8 clients
COACHES IN PRACTICE
“An innovative way to bring NLP coaching to a wider audience while keeping the quality of interaction.”
Robert Dilts
NLP Coach, 50+ years of coaching
How to create your AI companion
Your AI companion is ready
- Tone
- Warm
- Language
- FR/EN
- Expertise
- Leadership, Coaching, Mindset
Signature phrases
"Leadership is not a title, it's a practice." "You don't need more time. You need a better system." "Progress first, perfection second."
MAKE IT YOURS
Your method.
Still yours.
Bring your workbook, exercises or course. Choose the tone and boundaries. Test it before clients do.
YouTube PDF Docs Video Linkedin Notion Audio Google Drive Note Website File
Magif MAX Assistant
Your agents, insights, offers and marketing
Ask MAX to build and refine your agents, understand client conversations, package an offer or draft your next post. You review and stay in control.
Explore how MAX builds, packages and promotes your agents
1
From your method to your AI.
Bring your content. MAX helps build specialized agents that use your frameworks and remember individual context.
Your method. Their pace. Available 24/7.
3 specialized agents
MAX is building your agents
Reads · structures · configures · tests
PDFYouTubeDocsAudioNotion
AI
Leadership Coach AI
Your method, your voice
AI
Team Performance AI
Group dynamics
AI
Mindset & NLP AI
Reframing & beliefs
2
Package your agents. Set your price.
Offer ongoing access to your expertise. Package your agents, set your price and let Magif handle payments and access.
Subscriptions, client previews and paid offers
1 offer · your price
Your offer
Leadership Mastery, 12-week program
€/mo
Your method, guided week by week
24/7 access to your specialized agents
Example offer. You set the price.
3
Turn your expertise into content.
Turn your expertise into posts and visuals in your voice. MAX helps draft the content; you decide what to share.
Your voice, your brand, your final say
+128 · 12% eng.
MAXMAX
Market analysedDemand 78%Angle: daily practice
ATPost
Andrew Tallents
Leadership Coach · now
Leadership isn't a title, it's a daily practice. 👇
My AI coach now guides leaders 24/7, in my method.
MAXMAX👍 Like💬 Comment↗ Share+128
Example campaign. MAX drafts the post and visuals.
You scale
More ways to support people. More room for your practice to grow.
YOUR METHOD IS THE STARTING POINT
Your AI companion.
Start free.
Free connector
ChatGPT
Create your coaching companion inside ChatGPT.
Connect ChatGPTFree account · No Magif subscription
Free connector
Claude
Create your coaching companion inside Claude.
Connect ClaudeFree account · No Magif subscription
14-day trial
Magif workspace
Your companions, client insights and coaching income in one place.
Try Magif freeCard required · Paid plan after trial
Starter AI credit included. Your AI provider’s access and usage limits apply.
EUROPEAN BY DESIGN
Protect the trust your clients place in you.
EU AI Act and GDPR compliant. EU-hosted core AI. You control conversation access.
Explore our Trust CenterView the evidence behind each seal.
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Fifty Years of Modeling Excellence, Now Made Available to All: Robert Dilts
Instead of writing a last book, Robert Dilts built a company of AI agents. Each one turns one of his NLP methods into a guided experience, available between trainings, at the moment people need it.
Magif.ai team8 min read
AI coaching
A lifetime of coaching, made available to all: Elaine Leen
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Magif.ai team6 min read
Create your
AI coaching companion.
Add your coaching exercises. Let clients practise in a chat.
Free to start · ChatGPT & Claude connectors included