Magif.ai turns your methodology into an AI agent that extends your reach: supporting more clients between sessions, guiding them through your method, and making coaching accessible to people who would never have a human coach.
They've joined Magif
Andrew Tallents
Leadership Coach
Robert Dilts
NLP Coach
Liz Bradford
Performance Coach
Dr Roy van den Brink-Budgen
Critical Thinking Coach
Elaine Leen
Supervision Coach
Jean-François Thiriez
Facilitation Coach
Jason Pileggi
Executive Education Coach
Andrew Tallents
Self-Leadership Expert
Robert Dilts
NLP Field Authority
Liz Bradford
Peak Performance Coach
Dr Roy van den Brink-Budgen
Critical Thinking Expert
Elaine Leen
Coach Supervisor
Jean-François Thiriez
Facilitation & Supervision
Jason Pileggi
Learning Technologies
Robert Dilts
Coaching Trainer
Andrew Tallents
Leadership Coach
Robert Dilts
NLP Coach
Liz Bradford
Performance Coach
Dr Roy van den Brink-Budgen
Critical Thinking Coach
Elaine Leen
Supervision Coach
Jean-François Thiriez
Facilitation Coach
Jason Pileggi
Executive Education Coach
Andrew Tallents
Self-Leadership Expert
Robert Dilts
NLP Field Authority
Liz Bradford
Peak Performance Coach
Dr Roy van den Brink-Budgen
Critical Thinking Expert
Elaine Leen
Coach Supervisor
Jean-François Thiriez
Facilitation & Supervision
Jason Pileggi
Learning Technologies
Robert Dilts
Coaching Trainer
Your client
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Coaching Assistant
Online now
Powered by magif.ai
Your AI agent supports them, 24/7.
Coaching Assistant
Online now
Powered by magif.ai
Your AI agent supports them — 24/7.
Robert Dilts
NLP Coach, 50+ years, worldwide NLP field authority
“An innovative way to bring NLP coaching to a wider audience while keeping the quality of interaction.”
// WHY MAGIF
You don't assemble anything. MAX reads your methods, frameworks and content, then builds, configures and tests several specialized agents for you, one per method, program or topic, not one generic bot. About 95% of the work, in minutes, while you stay focused on coaching.
Magif MAX Assistant
Builds and configures your agents
One agent, four moves. MAX builds your agents, packages your offer, writes your content, and you scale.
Drop in your knowledge: PDFs, videos, docs, audio. MAX reads it and builds several purpose-built agents, one per method or program.
MAX is building your agents
Reads · structures · configures · tests
Leadership Coach AI
Your method, your voice
Team Performance AI
Group dynamics
Mindset & NLP AI
Reframing & beliefs
MAX packages your program into one clean offer with one price, ready to share. Set your price, share your link, get paid.
Leadership Mastery, 12-week program
€/mo
Illustrative figures. Your real pricing is whatever you set.
MAX analyses your audience, drafts content in your voice, and generates visuals tailored to your coaching brand—so you stay visible while you coach.
Andrew Tallents
Leadership Coach · now
Leadership isn't a title, it's a daily practice. 👇
My AI coach now guides leaders 24/7, in my method.
MAXMAXMAX generates the post text and the images for you.
Built, packaged and promoted, while you keep coaching.
Spin up several purpose-built agents, one for each method, program or topic, instead of a single generic bot trying to do everything.
Each agent guides clients in your method 24/7, between sessions, and tells you who is ready to go deeper.
Set your price, share your link, get paid. Built-in payments and analytics turn your knowledge into a business.
Signature phrases
"Leadership is not a title, it's a practice." "You don't need more time. You need a better system." "Progress first, perfection second."
// HOW IT WORKS
Upload your methods, frameworks, and content. Your AI learns how you think, teach, and guide, then we shape it until it sounds like you.
// YOUR METHOD IN ACTION
Every conversation follows your framework—not generic advice. Track where clients are in GROW, what they're working on, and who needs your attention before the next session.
GROW stage distribution
Clients clarifying what they want
Exploring where they are now
Generating paths forward
Committing to next actions
Recurring coaching themes
Who completed their Will commitment this week?
What method steps are clients skipping most?
Clients active this week
Engagement between sessions, not just at booking time.
Method adherence
Session readiness
Client sentiment
Breakthroughs: reframing, goal clarity, committed actions
Stuck on: motivation dips, unclear next steps
Recent breakthroughs
The research behind AI coaching, and what it looks like in a real practice.
Instead of writing a last book, Robert Dilts built a company of AI agents. Each one turns one of his NLP methods into a guided experience, available between trainings, at the moment people need it.
Instead of slowing down, Elaine Leen chose to learn. A coach since 2014 and an accredited supervisor, she passes on her knowledge through AI agents that support coaches and managers between sessions, without ever pretending to be human.
Organizations are wiring AI into email and learning platforms to chase people who haven’t logged in, finished a module or completed a challenge. It adds pressure, not development. Drawing on research, this article shows how coaching principles let AI meet people where they are, so they choose to grow.
Sign up, upload your coaching method or expertise, and your personalized assistant is ready in minutes. No technical skills required. We guide you through every step, and on MAX our assistant can build and configure it for you.
Not at all. Magif is designed for coaches, trainers, and content creators, not developers. Our intuitive interface guides you through the entire process, and on MAX our assistant does about 95% of the build, setup, and testing for you.
Set your pricing, share your link, and start earning. We handle all payment processing for you, with revenue tracking and client insights built right in.
Yes, by default — clients are told upfront that you may review conversations to improve your agent. Prefer total confidentiality? Enable the free fully-private mode and nobody, not even you, can read them.
Our specialization in coaching and training, in the platform and in our team. We pair deep expertise in coaching methodologies with technology built for you.
Absolutely. All data is stored within the European Union, fully GDPR compliant. You control your data, choose what to connect, and can delete it anytime.
Yes. You can cancel your subscription at any time with no commitment. It stays active until the end of your current billing period.
Transform your coaching practice today and help more people tomorrow. Your method becomes an AI available 24/7, built by coaches, backed by peer-reviewed research.
